SMS marketing (more commonly known as text messaging) is a marketing channel, much like email marketing, that allows businesses to message customers directly with marketing/promotional messages, product launches, company updates, sales offers and more. It is one of the most immediate channels available – with a read rate of 97% within 15 minutes’ delivery, meaning you can be reassured that your time critical messages will be read almost instantly.
This service can be used in many ways; firstly, you can send a text campaign out before commencing an outbound telemarketing project. Any negative responses would be removed; all positive responses would be followed up and then this gives the telemarketer a warm opening when calling the non-responsive contacts.
If a consumer is being targeted via SMS and then a phone call soon after, this can increase the liklihood of delivering a successful pitch.
As well as to help kickstart a campaign, this service is well suited when a telemarketing campaign has concluded, reversing the process and carrying out the telemarketing first, then texting the non-responsive/no answers.
We know some consumers will respond to a text instead of a number they may not recognise.
Finally, you can just use this service as a standalone and follow up directly internally.