B2C telemarketing can get much better response rates than traditional advertising methods as it generates immediate interaction with prospects, there’s no need to wait for prospects to react to your advertising / social media posts – a phone call does it all.
Our campaigns allow for direct interaction with potential customers, letting you know their thoughts and level of interest in your product or service immediately – talking to customers directly also provides the opportunity to explain your service or product in more detail.
B2C campaigns offer prospects instant answers to their questions, which allows a quicker turnaround in their decision making. Engaging in conversation also creates the perfect opportunity to cross-sell other products and services, whilst allowing for a strong rapport to be built – this could be the difference between them choosing you over your competition. In comparison to other marketing methods such as advertising, which could require weeks to generate a result, telemarketing creates the opportunity to instantly convert and sell to the prospect in real-time.
SMS marketing (more commonly known as text messaging) is a marketing channel, much like email marketing, that allows businesses to message customers directly with marketing/promotional messages, product launches, company updates, sales offers and more. It is one of the most immediate channels available – with a read rate of 97% within 15 minutes’ delivery, meaning you can be reassured that your time critical messages will be read almost instantly.
This service can be used in many ways; firstly, you can send a text campaign out before commencing an outbound telemarketing project. Any negative responses would be removed; all positive responses would be followed up and then this gives the telemarketer a warm opening when calling the non-responsive contacts.
If a consumer is being targeted via SMS and then a phone call soon after, this can increase the liklihood of delivering a successful pitch.
Living in the digital world, everything around us is constantly changing and evolving. Often clients come to us with a pre-existing database, however – even if that database is only a year or two old – it can still be out of date and therefore ineffective.
We recognise one of the best selling opportunities is to previous customers who have already experienced and enjoyed your product or services. It’s because of this, we provide a data cleansing service where we will have one of our telemarketers carefully contact prospects on your database, tidying it up, whilst using this as an opportunity to check that they are still happy with the service. This service also creates scope for further sales to be made, with the telemarketer able to discuss and offer new products or services.
By the end of the data cleansing, you will have a database that is both relevant and valuable, helping save resources in the future internally filtering through data.
We work closely with our data partners, whose data is collected via lifestyle surveys, online comparisons, and competition sites along with strategic partners contributing to their data pool. The data is continually verified, updated and TPS suppressed upon EVERY. SINGLE. OUTPUT.
We ensure the data is progressively profiled, current, accurate, compliant and at a price you can afford and grow from. The data is supplied in manageable volumes to suit your requirements.
Due to the nature of the data capture, campaigns need to be primed and ready to spring into action in order to capitalise on the opportunity – this is something we can help with. Our unique lead-generation campaigns offer as much bespoke and targeted information as is required across all modern mediums of communication (postal, email & telephone).
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