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Q&A with Harry Booz, Founder of Home Lead Gen

Home Lead Gen was founded in 2015 with the vision of providing a reliable outsourced lead generation service for businesses across various sectors. My own extensive experience in outbound sales, both in B2B and B2C, allowed me to identify a gap in the market


Q: Can you tell us about the background of Home Lead Gen and how it came into existence?

A: Home Lead Gen was founded in 2015 with the vision of providing a reliable outsourced lead generation service for businesses across various sectors. My own extensive experience in outbound sales, both in B2B and B2C, allowed me to identify a gap in the market. Many companies struggled with in-house lead generation setups due to challenges such as sickness, training, and recruitment. We saw an opportunity to act as an extension of these businesses, streamlining their internal teams and helping them focus on their core operations while we generate qualified sales opportunities.


Q: What sets Home Lead Gen apart from other lead generation services?

A: There are a few key factors that make Home Lead Gen stand out. Firstly, we don’t require our clients to make any long-term commitments. We believe in proving our concept and earning our clients’ trust with results. Additionally, our approach is highly scalable, allowing us to adapt to the specific needs of each business we work with. Whether a company requires lead generation or even assistance with actual sales, we tailor our services accordingly. Another distinguishing feature is our commitment to conducting all activities from our office in the heart of Exeter city centre, without using any overseas call centres. This ensures we maintain a high level of quality and control over our operations.


Q: How do you ensure the quality of the leads generated for your clients?

A: Maintaining lead quality is paramount for us. We begin by thoroughly understanding the target audience and the specific requirements of our clients. Our team undergoes comprehensive training to ensure they are well-versed in the industries and sectors we serve. We regularly review and optimise our lead generation process to adapt to changes in the market and align with our clients’ goals. By closely monitoring and qualifying leads, we aim to deliver valuable opportunities that have a higher potential for conversion.


Q: Which sectors do you primarily serve, and do you have experience working with businesses of different sizes?

A: We have had the privilege of working with over 175 clients across ten different sectors. Our diverse portfolio includes clients from industries such as technology, finance, healthcare, real estate, and more. As for business size, we cater to companies of all scales, from startups and small businesses to large enterprises, both nationally and internationally. Our scalable approach allows us to be flexible and effective, irrespective of the client’s size or industry.


Homeleadgen office


Q: How does Home Lead Gen ensure a seamless collaboration with its clients?

A: Collaboration is at the core of our approach. We consider ourselves an extension of our clients’ businesses rather than an external service provider. To achieve seamless collaboration, we establish open lines of communication, taking the time to understand our clients’ goals and expectations. Regular reporting and feedback sessions allow us to keep our clients updated on our progress and performance. We welcome their input and insights, making any necessary adjustments to align our strategies with their vision.


Q: What types of lead generation methods does Home Lead Gen employ?

A: Our lead generation methods are comprehensive and tailored to each client’s specific needs. We combine various strategies, including targeted outbound calls, email campaigns, social media outreach, and content marketing. By employing a multi-channel approach, we can reach a wider audience and capture leads through different avenues. Our team continuously evaluates the effectiveness of each method, optimising them to achieve the best possible results.


Q: How do you envision the future of Home Lead Gen?

A: Looking ahead, we remain committed to our core values of quality, collaboration, and adaptability. We plan to continue refining our lead generation processes to keep pace with changing market dynamics and emerging technologies. As we grow, we’ll explore opportunities to expand into new sectors while deepening our expertise in the ones we currently serve. Our ultimate vision is to become a trusted partner for businesses seeking reliable and results-driven lead generation solutions.


Q: How can potential clients get started with Home Lead Gen?

A: We make it easy for potential clients to get started with us. All they need to do is reach out to our team, either through our website or by contacting us directly. We’re always eager to learn about new businesses and their objectives. After an initial consultation to understand their requirements, we present a tailored proposal that outlines how Home Lead Gen can address their specific lead generation needs.


We don’t require any long-term commitment, giving our clients the opportunity to see the value we bring before making a long-term decision. You can reach us by phone at 01392 979797 or via email at info@homeleadgen.co.uk.