Our B2C Data Generation includes collecting fresh, accurate, and relevant consumer data to fuel marketing and sales efforts. This includes capturing contact details, preferences, buying behaviours, and demographic information from targeted individuals. Whether it’s through outbound calls, online forms, or campaign responses, B2C data generation ensures your business has a steady flow of high-quality leads who have shown interest or meet your ideal customer profile.

Targeted, high-quality data can improve campaign conversion rates by up to 300%, yet 88% of companies struggle with poor data which is often incomplete, outdated, or duplicated. This leads to 40% of telemarketing efforts being wasted due to incorrect or missing phone numbers, and with up to 70% of B2C data becoming outdated each year if not maintained, the cost of inaction is high.

GDPR plays a critical role when sourcing data, especially in B2C lead generation and marketing, as it ensures that all personal information is collected, stored, and used legally and ethically. When data is sourced without proper consent or transparency, businesses risk significant fines, reputational damage, and the loss of customer trust.