In the B2C space, we understand the importance of following up on inbound inquiries quickly. Consumers can be impulsive when searching for products, and while they may show interest in one moment, that interest can fade quickly. Many companies in the B2C space still operate within a 9-5 time frame, which can lead to a significant loss of opportunity with their marketing spend. This is because, in many cases, their target audience may submit their interest after work hours, when these companies are already closing for the day.

The recommended time frame to contact a customer after they register their interest is within the first 5 to 10 minutes. This is commonly referred to as the “golden window,” and immediate follow-up significantly increases the likelihood of conversion. Research shows that responding within this short time frame can improve the chances of engaging the lead by up to 9 times compared to contacting them hours or days later. If immediate contact isn’t possible, aim to reach out within the first hour. After this window, engagement rates start to decline sharply. Timely follow-up shows responsiveness, builds trust, and ensures that the customer’s interest is still fresh.

However, between 5-8 PM, leads are often going to waste as many companies are not available to contact them. This cycle repeats as when your team returns at 9 AM, the customers are already at work. To remove this issue and ensure your leads are being contacted, nurtured, or converted immediately, we offer an out-of-hours service. We provide this service Monday to Friday from 5-8 PM and Saturdays from 9 AM to 4 PM, ensuring no opportunities are missed and every lead is engaged in a timely manner. This service also allows us to contact leads that your internal team have failed to contact during core hours.