The Coalesce Group has been delivering lead generation, appointment setting and customer acquisition services since 2015, supporting businesses across the UK and internationally.
Today, the Group consists of four specialist brands, each focused on a specific area of business growth:
Home Lead Gen – UK Based B2C lead generation and customer acquisition across a range of consumer sectors.
The B2B Telemarketing Company – UK Based B2B lead generation, appointment setting, market research and sales development.
Outsourcd – Flexible UK-based and overseas customer service, administration and outsourced business support.
One Rate Recruit – Recruitment solutions helping businesses attract and secure high-quality talent.
Together, these brands allow us to support organisations throughout the customer lifecycle – from generating new opportunities and booking appointments to customer service, recruitment and customer retention.
Our Senior Management Team has over 40 years of combined experience across B2B and B2C lead generation, sales and customer acquisition.
Across our Group, the average age of our sales team is 32, giving clients a balance of experienced sales professionals who understand how to build genuine conversations and commercial relationships.
Our teams are UK-based, operating from our offices in Exeter and Manchester.
Every client is assigned a dedicated account team, typically consisting of an SDR and an Account Manager.
Following our discovery session, we’ll build a detailed campaign profile and carefully match your campaign with the team members whose skills, experience and communication style are best suited to your industry and objectives. We recognise that every campaign is different, and selecting the right people is a key part of delivering successful outcomes.
We’re modern in our technology but traditional in our approach.
Whilst we utilise the latest CRM platforms, AI-assisted tooling, dialling technology and reporting systems, we never lose sight of what generates results – having genuine conversations with real people.
We don’t believe in turning our team into scripted robots. Instead, we coach our people to understand your business, build confidence and use their own personality to create authentic conversations that prospects respond to.
Our team undergoes comprehensive onboarding and campaign training to represent your business professionally and confidently.
However, our role is to generate qualified opportunities – not replace your internal subject matter experts.
We believe there is value in knowing when to hand over. If a prospect begins asking increasingly detailed technical or commercial questions, we often see this as a buying signal. Rather than overcomplicating the conversation, our objective is to qualify the opportunity, answer the initial questions confidently, and then introduce your specialist or book the appropriate appointment at exactly the right time.
Most campaigns are ready to begin within 2–4 weeks of onboarding.
Once live, results vary depending on the campaign type, target audience and market. Some campaigns begin generating qualified opportunities within the first few days, whilst others require several weeks as messaging, targeting and campaign performance are refined.
We’ll always provide realistic expectations and indicative timelines during the discovery and onboarding process.
Every campaign follows a clear process to ensure quality remains high throughout.
You’ll receive regular reporting, scheduled account review calls and ongoing updates on campaign performance. During the first few weeks, we’ll share call recordings so you can review how your brand is being represented and provide any feedback before the campaign scales.
As the campaign develops, we’ll continue to send call recordings, review performance together and make improvements where needed. Whether that’s refining the messaging, targeting different sectors or adjusting the qualification process, we continually optimise the campaign based on results and your feedback.
We believe the best campaigns come from regular communication, honest feedback and making small improvements throughout the life of the campaign, rather than waiting until the end to review performance.